![]() ![]() Other magazines published by Weider's publishing empire included Mr. The name changed again to Muscle & Fitness in 1980. In 1953, Your Physique was renamed Muscle Builder magazine. Now called Schiff Nutrition International, they were the creators of Tiger's Milk nutrition bars and related products, one of the earliest lines of sports foods. The family founded Weider Nutrition in 1936, considered the first sports nutrition company. Joe and Ben together were the co-founders of the International Federation of BodyBuilders. Betty and Joe together authored books on bodybuilding. In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. During his marriage to Vicky Uzar he had met Betty Brosmer, who was then the highest-paid pin-up girl in the U.S. ![]() He married Hedwiges "Vicky" Uzar together they had one child, Lydia Ross, and subsequently divorced in 1960. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding. ![]() He published the first issue of Your Physique magazine in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. Weider was born in Montreal, Quebec, Canada, to Louis and Anna Weider, Polish Jewish emigrants from Kurów, Poland. ![]()
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